Keep Australia Beautiful?

This ad for a low carb protein bar basically tells women they should look a certain way in order to be considered beautiful. However, the ad solely depicts the woman’s body, not her face which objectifies women because it shows only what the ad considers to be the important parts of a “beautiful” woman. This ad makes it seem that the only way to be beautiful is to be thin and tan — as well as eat their product. The low carb bar claims that it can make a “beautiful body,” but by doing this it is also promoting a certain diet, than has the potential to be unhealthy. Essentially every woman wants to be called beautiful and look as the model does, which sets pressurized restrictions on what women who see this ad will think is acceptable to look like and eat. Susan Bordo, comments on the way advertisements -- such as this one -- pressure women to feel the need to look a certain way. However, this pressure generally results in unhealthy eating habits which can eventually lead to eating disorders. The presentation of only the woman's body and not her face solidifies Bordo's argument that women's bodies are the center of attention for most of society. This advertisement blatantly disrespects women by cutting of the models head from the ad. By doing this she is no longer an equal human being, she is simply a body to admire. Also, diet bar have little to do with a woman's breasts, instead they target problem areas such as the stomach or thighs -- neither of which are depicted in this ad.
http://melindatankardreist.com/tag/objectification/